Because we've seen what it can do. We've seen our members improve their overall quality of life after using our products. When we looked at the benefits of CBD, we knew that they directly impacted firefighters in a positive way.
Our shift life, the stress of our work and the job-related injuries are all things that have to be addressed on and off shift. CBD is the best thing we have to naturally address each of these things.
But, no one wants to address CBD for the fire service. As a whole, we're afraid of taking CBD for fear of failing a drug test, or because it's considered cannabis. Someone needs to step up, provide the education and be willing to take the heat of being the first one through the door.
Well, here we are.